{"id":9,"date":"2014-04-03T12:14:54","date_gmt":"2014-04-03T11:14:54","guid":{"rendered":"http:\/\/www.taxipmi.com\/wordpress\/?p=9"},"modified":"2014-04-07T07:11:46","modified_gmt":"2014-04-07T06:11:46","slug":"airport-transfers","status":"publish","type":"post","link":"https:\/\/www.taxipmi.com\/wordpress\/airport-transfers\/","title":{"rendered":"Community Management"},"content":{"rendered":"

Parte del trabajo de Martha Littuma, para el curso de estrategia de \u00a0Community management.<\/em><\/strong><\/p>\n

Justificaci\u00f3n de elecci\u00f3n de la marca:<\/em><\/p>\n

He decidido escoger esta marca porque su creador es un joven emprendedor, Alfonso G\u00f3mez, que utiliza el medio digital como un elemento clave en el desarrollo de su negocio. Como mi amigo, le he solicitado su autorizaci\u00f3n para trabajar con su marca durante el curso y practicar los conocimientos que voy a adquirir.<\/em><\/p>\n

En contrapartida espero poder contribuir en algo al desarrollo de su estrategia de Community management.<\/em><\/p>\n

P\u00fablico objetivo<\/em><\/p>\n

Los clientes de esta empresa son turistas que llegan a Mallorca de vacaciones y necesitan traslado de ida\u00a0 y vuelta desde el aeropuerto a los hoteles en los cuales se alojan durante su estancia. Se ofertan adem\u00e1s excursiones.<\/em><\/p>\n

La p\u00e1gina web de la empresa actualmente est\u00e1 en castellano, ingl\u00e9s, alem\u00e1n y ruso, que son los mercados m\u00e1s importantes. Se trata de turistas en general, por lo que el rango de edad, nivel cultural, situaci\u00f3n personal y familiar es muy variado. Nivel econ\u00f3mico en su mayor\u00eda medio.<\/em><\/p>\n

Normalmente se trata de clientes que ya conocen el destino (repetidores) y que no utilizan paquetes completos (vuelo+hotel+traslados+excursiones) a trav\u00e9s de Tour Operadores y\/o Agencias, sino que reservan por separado o combinando servicios. Siempre en la b\u00fasqueda de una mejor relaci\u00f3n calidadprecio.<\/em><\/p>\n

Situaci\u00f3n de sector:<\/em><\/p>\n

Seg\u00fan un estudio de Exceltur \u201cValoraci\u00f3n empresarial del a\u00f1o 2013 y perspectivas para 2014\u201d el sector tur\u00edstico cierra el a\u00f1o 2013 con un crecimiento de su PIB del +0,6%, consolid\u00e1ndose como el principal motor de recuperaci\u00f3n de la econom\u00eda espa\u00f1ola.<\/em><\/p>\n

Esto se debi\u00f3 a:<\/em><\/p>\n

\u2022 La inestabilidad en Egipto y su \u00e1rea de influencia (a partir de Julio)<\/em><\/p>\n

\u2022 El tir\u00f3n de los mercados Ruso y n\u00f3rdico<\/em><\/p>\n

\u2022 La recuperaci\u00f3n del consumo en Reino Unido y Francia<\/em><\/p>\n

Los hoteles de la costa, las empresas de alquiler de coches y algunas empresas de transporte especializadas en el tr\u00e1fico vacacional y de punto a punto registran el mejor balance tur\u00edstico en 2013.<\/em><\/p>\n

Baleares y Canarias cierran el a\u00f1o 2013 como los destinos espa\u00f1oles con el mejor balance tur\u00edstico. Y las previsiones son que el turismo seguir\u00e1 ejerciendo de locomotora del crecimiento de la econom\u00eda espa\u00f1ola en 2014.<\/em><\/p>\n

La p\u00e1gina web se cre\u00f3 en septiembre de 2003 y ha tenido una evoluci\u00f3n positiva, nunca ha tenido un descenso de reservas con respecto al a\u00f1o anterior.<\/em><\/p>\n

Desde el principio el cliente pod\u00eda realizar la reserva cumplimentando un formulario. El pago online se habilit\u00f3 en el 2011.<\/em><\/p>\n

La web ha ido renovando su imagen casi cada a\u00f1o, pero las mejoras m\u00e1s importantes son las que no se ven, tipo programaci\u00f3n web para crear un motor de reservas o el posicionamiento SEO. La \u00faltima innovaci\u00f3n de la web ha sido la versi\u00f3n para m\u00f3vil.<\/em><\/p>\n

En conclusi\u00f3n<\/em><\/p>\n

esta empresa por la visi\u00f3n de su propietario es un ejemplo de PYME que ha sabido aprovechar el medio <\/span><\/span>digital para la promoci\u00f3n y comercializaci\u00f3n de sus servicios y se mantiene actualizado de los avances tecnol\u00f3gicos que hacen posible esta gesti\u00f3n. En cuanto al manejo de comunidades ha empezado el camino y me parece motivador el poder colaborar en el desarrollo de una estrategia de Community management dentro de su plan de marketing online.<\/em><\/p>\n

Si viajan a Mallorca y necesitan un servicio de traslados, se la recomiendo!.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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